The Ersari Design: A Short History and How to Read It

Ersari is a real place in the history of carpet weaving, and the name on a modern rug is a reference to a specific tradition rather than decoration. Here is what it refers to, and what the pattern is actually saying.

Where the design comes from

The Ersari lived along the Amu Darya on the Afghan border and wove at larger scale for a wider trade, which is why their rugs became the basis of the modern Afghan carpet industry.

In our range this sits in the Central Asian collection. The most systematic designs in the carpet world: each tribe with its own repeating emblem, set out in strict grids across deep madder red.

How to read the pattern

Big güls, generously spaced, over deep madder red. The scale is commercial in the best sense — designed to read across a large room.

Ersari in a machine washable rug

A Turkmen design is a strict grid, so the reproduction stands or falls on registration: if the gül drifts even slightly across the field, the eye picks it up immediately.

Our Ersari designs are woven in chenille polyester on a woven cotton backing with a non-slip finish. That construction is what makes the rug washable at 30°C in a domestic machine — there is no latex or rubber layer to crack, and no wool to felt. It is a genuinely different object from the hand-knotted rugs the name refers to, and it is meant to be: one is an heirloom, the other is a floor covering you can put in the wash.

Colours it comes in

We currently weave 2 Ersari designs, across 2 colour families — mink & brown and cream & white. Prices run from £50 for the 60 × 100 cm to £185 for the 200 × 300 cm, with delivery to the UK and Europe included.

What size to buy

Tribal geometry reads well at any size, and it is one of the few design families that genuinely works as a runner: the pattern climbs the rug rather than radiating from a centre.

Every design is woven in all ten sizes: 60 x 100, 80 x 150, 100 x 200, 120 x 180, 80 x 300, 100 x 300, 155 x 230, 200 x 300, 160 round, 200 round cm. We would put Ersari in the living room, the bedroom, the dining room and the kitchen before anywhere else.

Common questions

Is this the same as a hand-knotted Ersari?

No. A hand-knotted Ersari is a different object entirely — tied by hand in wool or silk, often over months, and priced accordingly. What we make is a power-woven washable rug that uses the Ersari design vocabulary. The pattern is the inheritance; the construction is modern.

What colours does Ersari come in?

2 colour families — mink & brown and cream & white. We file a rug under the colour it reads as across a room, not the colour covering the most area, so an ivory ground with strong blue motifs is listed under blue.

Where should a Ersari rug go?

The living room, The bedroom, The dining room and The kitchen suit it best. Anchor the sofa and coffee table. Because it washes at 30°C, the rooms most people avoid putting a rug in — kitchen, hallway, under a dining table — are the ones where it earns its keep.

Living with it

• Machine washable at 30°C on a gentle cycle — sizes up to 120 × 180 cm fit a standard 7 kg drum.
• Non-slip woven cotton backing: no separate underlay needed on wood, tile or laminate.
• Low pile, so robot vacuums pass over it without snagging.
• No latex, glue or rubber crumb — nothing to break down into dust.
• Dry flat or over a rail. Never tumble dry.